Copywriting

RIP Jef van de Graaf, 1988–2026 Just kidding!

is Not dead.

And it will
never die.

Or replaced
by $20 AIs.

Because words are the life force that inspires, influences, and invites people to think, feel, and buy.

Speaking of…

Copywriting
still matters.

Now pull out your credit card
and book a 45-min intro call.

Book a Call for $100 HX = Human Experience
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You think machines write better than humans, eh?

That’s not what my research says.

Thursday, 8:43 p.m.
July 30, 2026

#001

Dear stranger,

You’re still here.

You watched a skeleton tell you copywriting is dead, scrolled through research proving machines are torching brand trust, and instead of closing the tab, you kept reading.

Interesting.

The fact that you’re on my website tells me one of three things about you.

Either:

  1. You’re a fellow copywriter, drooling over your keyboard right now while wishing you had a website like mine. (Hey! For the right price, I’ll build one for you. I’m not your competitor. We can be strategic partners instead, no?)
  2. You’re a business owner, founder, or marketer on the hunt for a copywriter with tech skills. (Hey, that’s me!)
  3. You’re my mom. (Hi, mommy! Yes, I’m still alive so stop worrying…)

If you’re reader #2, keep going because this stuff is for you.

This is not easy for me to say, because in my industry, writing words is how I make a living. But the truth is:

You don’t need a copywriter. Not anymore.

AI tools are cheap. The output is meh. And you can generate a year of content before lunch. Then what? Publish it on a sad-looking website? Or waste tens of thousands on ads, testing if people will care?

Seriously, why are you here?

I imagine there’s something about your message and website that you feel is wrong. Something’s not working. Maybe AI’s advice is crap after all. Maybe the agency you’re with actually has no clue what they’re doing.

I’m not going to keep guessing but I believe somewhere in your business, there’s a version of your pitch that works. You or your best salesperson is crushing it on calls. There’s a reason your customers picked you and keep coming back for more.

Let’s chat more about that in a 45-minute intro call. I’ve been helping businesses big and small with their websites and words for almost a decade.

And yes, it costs $100. Anyone who charges nothing for their time, who is neither your lover nor a friend, is just a sleazy salesman (or woman) in disguise. If you want my honesty, and you want it for free, I’ll write some more letters like this for you to read.

If not, talk soon.

Jef van de Graaf The human behind
HX Copywriting

P.S. If you’re reader #1, the offer’s real. Email me.

P.P.S. Mom, I’ll call you Sunday.

Read my letters

Copywriting Services

I write AND build web pages to help you sell.

If you don’t have the time to write your own copy or learn how to code a website with AI, I can do it all for you.

Yes, it’s as simple as:

  1. You tell me what you sell and why people say no.
  2. I create everything (if you also need emails, let me know).
  3. You ship it, then we’ll track performance and make conversion improvements that help your revenue grow.

And no, it doesn’t have to be a full site. A landing page is also a fine place to start.

Ready for that intro call now?

Book a Call for $100
Jon Nastor on working with Jef
“Honestly, working with Jef is one of the best experiences I’ve ever had with a copywriter, and I don’t say that lightly.”
Jon Nastor Co-Founder at Digital Commerce Partners

Here’s what I do

How this works:

  1. 1

    Book an intro call ($100)

    Tell me what you sell, where you’re struggling, and what success should be if we work together.

  2. 2

    Get a proposal

    Scope, price, timeline. Sign it, send payment, then we start.

  3. 3

    I write and build

    A landing page takes less than a week. Complex projects range from 2 to 5+ weeks.

  4. 4

    You review, I revise

    Add comments, link assets, and request changes directly on a staging domain. If you’re old fashion, revising copy in a Google Doc works too.

  5. 5

    Deploy instantly

    If you need a hand connecting a domain, I’ll help you with that during the pre-launch call.

  6. 6

    Add a data layer (optional)

    For $1,000 I’ll build you a custom analytics dashboard: A/B testing, heat maps, and session analysis. In plain terms, you get to see which version of a headline actually wins, where people click, how far down the page they read, and the exact point they give up and leave. It also extends the project by 30 days so there is time to collect real data and act on it — tightening the page for experience and conversions instead of guessing. Best for high-traffic pages and ad campaigns.

Jef van de Graaf

Let’s talk copy.

  • 45 minutes
  • $100

Why pay to talk to me?
This is why.

Copywriting is not dead

And it will never die. Because words are the life force that inspires, influences, and invites people to think, feel, and buy.

An X-ray of a man standing against a dark concrete wall

Speaking of… copywriting still matters.

The same man, alive and grinning, holding up a credit card

Now pull out your credit card and book a 45-min intro call.

Book a Call for $100