https://hxcopywriting.com/letters/ Letters on words, selling, and staying human in the AI era. By Jef van de Graaf. en Thu, 13 Aug 2026 12:21:00 +0700 https://hxcopywriting.com/letters/003/ https://hxcopywriting.com/letters/003/ Thu, 13 Aug 2026 12:21:00 +0700 SDRs scout, AEs close, CSMs care for the account. A copywriter hunts alone — how one page of written persuasion does the work of a whole B2B sales team. https://hxcopywriting.com/letters/002/ https://hxcopywriting.com/letters/002/ Wed, 05 Aug 2026 13:37:00 +0700 A teacher's label, a locker-number mix-up, and the Pygmalion Effect: why buyer personas make your copy focus on people's worst habits. https://hxcopywriting.com/letters/001/ https://hxcopywriting.com/letters/001/ Thu, 30 Jul 2026 20:43:00 +0700 Is all AI writing slop? No — and letter #001 is where Jef van de Graaf explains what actually died. Dear stranger, you're still here.